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Posted On: 04/02/2012
According to 600 of Europe's biggest property investment players, Istanbul is the best place to invest in property in Europe. Istanbul was ranked number one in Pricewaterhousecoopers' Emerging Trends in European Real Estate report for the third year running. Obviously winning for the third straight year is good in itself, but it gets better.
Last year Istanbul won on only 2 of the three categories, with the surveyed investors ranking it 1st for development opportunities and acquisitions, but second to Munich on the performance of existing investments. Not this year; in 2012 the survey came up with three top scores for the Turkish financial hub.
According to the report the retail sector is the best bet in the city. Of the 108 respondents recommending Istanbul property investment, 34 tipped retail as the sector to go for, followed by 26 who believe the office sector to be best. The apartment and hotel sectors tied in 3rd with 20 recommendations each. The faith in the retail sector was based on strong growth in consumer spending, which was up 15% year on year in Q3 of 2011, as well as significant interest from major brands on opening or expanding a presence in the city as well as Turkey as a whole.
The same goes for the hotel industry, in the last year several big brands have announced plans to build a presence in Istanbul. PWC is focussed on commercial property, but of course, residential growth goes hand in hand with commercial; commercial property grows when employment grows and wages grow, both of which also cause increasing demand for residential property. It is simple mathematics; Istanbul's population is one of the fastest growing in the world, and growing in affluence as well as numbers, more people with more money means a need for more and better quality housing to buy and rent.
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