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Posted On: 13/03/2010
As a testament to the massive growth potential of Brazil's tourism industry, international private lettings portal HomeAway has just expanded into the country with the acquisition of Brazilian lettings portal Qualimídia Veiculação e Divulgação Ltda. The move means HomeAway will now be able to present an additional 12,000 properties across Brazil to its international clientele.
"Brazil has become one of the world’s most exciting markets and an increasingly favourite destination among HomeAway's European travellers," said HomeAway CEO Brian Sharples. "We're looking forward to making Brazil more accessible to them and introducing this market to our US customers."
There was a lot of publicity regarding the growth and potential for growth in tourism to Brazil during the boom years, but there hasn't been so much talk about it since the downturn set in. Thus, though Brazil property has bags of investment potential, in theory, what, with the World Cup and Olympics to be hosted in the country in 2014 and 2016 respectively, the discovery of oil on top of already roaring economic growth, and low prices particularly in the north east.
However, high tourism and the potential for growth in tourism is vital to the success of most private overseas property investments, and this is a link that has been missing from the Brazil property chain, because growth was summised but hard to confirm.
HomeAway is one of the largest private rentals websites in the world, larger even than HolidayLettings.co.uk ran by property giant Rightmove.co.uk (in terms of traffic volumes recorded by Alexa), so for it to put its money where its mouth is on Brazil is as close to proof as we are likely to get with regards current demand for Brazilian holiday property.
In fact it is better than that, because most private investors buy with the hope of renting it out to holiday makers through sites like HomeAway, and this not only shows tourism growth, but growth in private rentals through those very sites -- the perfect kind of tourism growth.
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